Adolph Coors In The Brewing Industry Pdf

 
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Adolph Coors In The Brewing Industry Pdf
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Adolph Coors Brewing Company and its subsidiary, Coors Porcelain. In 1960, how-ever, Adolph III died at the hands of a kid-napper. His brother William, second son of Adolph Jr., and president of Coors, took command. His brother Joseph headed the Coors Porcelain Company. By this time, Coors had become the fourth largest U.S. SUCCESS IS WHAT YOU MAKE IT Some characteristics set Coors apart from other family businesses: 1. MillerCoors operates eight major breweries in the U.S. MillerCoors also operates the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. Adolph Coors History; Harvard Case Adolph Coors In The Brewing Industry. Coors was very successful through the mid-1970s. How was its value chain configured up to that point? Browse and Read Adolph Coors In Brewing Industry Adolph Coors In Brewing Industry No wonder you activities are, reading will be always needed.

Coors Brewing Company
IndustryBeverages
Founded1873, 146 years ago
FounderAdolph Coors
and Jacob Schueler
Headquarters,
North America, United Kingdom, Australia and Ireland
Key people
Leo Kiely
and Peter Swinburn
ProductsBeers
RevenueUS$5 billion in sales
ParentMolson Coors Brewing Company
Websitewww.coors.com

The Coors Brewing Company is a regional division of the world's third-largest[1]brewing company, the Molson Coors Brewing Company. Coors operates a brewery in Golden, Colorado, that is the largest single brewery facility in the world.[2]

  • 1History

History[edit]

Founding[edit]

In 1873, GermanimmigrantsAdolph Coors and Jacob Schueler from Prussia emigrated to the United States and established a brewery in Golden, Colorado, after buying a recipe for a Pilsner-style beer from a Czech immigrant William Silhan.[3]

Coors invested $2,000 in the operation, and Schueler invested $6,000.

'ADOLF COORS GOLDEN BREWERY' June 1911 map detail from Sanborn Fire Insurance Map

In 1880, Coors bought out his partner and became sole owner of the brewery.

Prohibition[edit]

Ad for Coors Malted Milk, produced in 1918

The Coors Brewing Company managed to survive Prohibition relatively intact. Years before the Volstead Act went into effect nationwide, Adolph Coors with sons Adolph Jr., Grover, and Herman established the Adolph Coors Brewing and Manufacturing Company, which included Herold Porcelain and other ventures. The brewery itself was converted into a malted milk and near beer production facility. Coors sold much of the malted milk to the Mars candy company for the production of sweets. Manna, the company's non-alcoholic beer replacement, was a near beer similar to current non-alcoholic beverages. However, Coors and his sons relied heavily on the porcelain company as well as a cement and real estate company to keep the Coors Brewing Company afloat. By 1933, after the end of Prohibition, the Coors brewery was one of only a handful[citation needed] of breweries that had survived.

All of the non-brewery assets of the Adolph Coors Company were spun off between 1989 and 1992. The descendant of the original Herold Porcelain ceramics business continues to operate as CoorsTek.[4]

Products[edit]

For much of its first century of existence, Coors beer was marketed solely in the American West.[5][6][7] While California and Texas were part of the 11-state distribution area, Washington and Montana were not added until 1976[5][8] (Oregon did not approve sales in grocery stores until 1985).[9][10][11][12] This gave it mystique and made it a novelty, particularly on the East Coast,[13][14] and visitors returning from the western states often brought back a case.[15] This iconic status was reflected in the 1977 film Smokey and the Bandit, which centered around an illegal shipment of Coors from Texas to Georgia. The company finally established nationwide distribution in the United States in the mid-1980s.[16]

In 1959, Coors became the first American brewer to use an all-aluminum two-piece beverage can.[2] Also in 1959, the company abandoned pasteurization and began to use sterile filtration to stabilize its beer.[2][13] Coors currently operates the largest aluminum can producing plant in the world, known as the Rocky Mountain Metal Container (RMMC), in Golden. RMMC is a joint venture between Ball Metal and Coors, having been founded in 2003.

In the 1970s, Coors invented the litter-free push tab can,[13] in place of the ring pull-tab.[17][18] However, consumers disliked the top and it was discontinued soon afterward.

Coors Light was introduced in 1978.[2] The longtime slogan of 'Silver Bullet' to describe it does not describe the beer, but rather the silver-colored can in which the beer is packaged. Coors Light was once produced in 'yellow-bellied' cans like the full-strength Coors, but when the yellow coloring was removed and the can was left mostly silver, many dubbed the beer the 'Silver Bullet'.

Coors brewery in Golden, Colorado
Coors brewery in Golden, Colorado
Coors (formerly Bass) brewery in Tadcaster, North Yorkshire, UK
Coors brewery in Alton, Hampshire, UK, which closed in 2015[19]

Mergers[edit]

In 2005, Coors was rated the third largest producer of beer in the United States, and the second largest brewer in the United Kingdom through its subsidiary, Coors Brewers Limited.[20]

On July 22, 2004, the company announced it would be merging with Canadian brewer Molson. The merger was completed February 9, 2005, with the merged company being named Molson Coors Brewing Company.

Shenandoah expansion[edit]

In August 2004, the Coors Brewing Company announced plans to add brewing capacity to the Shenandoah beer packaging facility in Elkton, Virginia, by early 2007.[21] Coors officials stated that this would 'bring brewing capacity much closer to our important East Coast markets and distributors.'

Labor Problems[edit]

In April 1977, the brewery workers union at Coors, representing 1,472 employees, went on strike. The brewery kept operating with supervisors and 250 to 300 union members, including one member of the union executive board who ignored the strike. Soon after, Coors announced that it would hire replacements for the striking workers.[22] About 700 workers quit the picket line to go back to work, and Coors replaced the remaining 500 workers, keeping the beer production process uninterrupted.[23] In December 1978, the workers at Coors voted by greater than a two-to-one ratio to decertify the union, ending 44 years of union representation at Coors. Because the strike was by then more than a year old, striking workers could not vote in the election.[24]

Labor unions organized a boycott to punish Coors for its labor practices.[25] One tactic employed by the unions was a push for states to pass laws banning the sale of unpasteurized canned and bottled beer.[26] Because Coors was the only major brewer at the time not pasteurizing its canned and bottled beer, such laws would hurt only Coors.[27] Sales of Coors suffered during the decade-long labor union boycott, although Coors stated that declining sales were also due to an industry-wide downturn in beer sales, and to increased competition. To maintain production, Coors expanded its sales area from the 18 western states to which it had marketed for years, to nationwide distribution.[28] This was completed in 1991 with Indiana being the last state for the brand to appear.[29]

The AFL-CIO ended its boycott of Coors in August 1987, after negotiations with Pete Coors, head of brewery operations. The details of the settlement were not divulged, but were said to include an early union representation election in Colorado and use of union workers to build the new Coors brewery in Virginia.[30]

In 1988, the Teamsters Union, which represented brewery workers at the top three US beer makers at the time (Anheuser-Busch, Miller, and Stroh), gained enough signatures to trigger a union representation election inside the Coors company. Coors workers again rejected union representation by more than a two-to-one ratio.[31]

Minority Problems[edit]

Mexican Americans charged Coors with discriminatory hiring practices following the passage of the Civil Rights Act, and launched a boycott of the company's products beginning in the late 1960s. Labor unions and gay rights activists joined the boycott, which lasted into the 1980s.[32] A federal lawsuit in 1975 by the Equal Employment Opportunity Commission[33] ended in a settlement with Coors agreeing not to discriminate against blacks, Hispanics, and women.[34]

In 1977, Coors was accused of firing gay and lesbian employees.[35] Coors encouraged the organization of its gay and lesbian employees into the Lesbian and Gay Employee Resource (LAGER) in 1993.[36] In May 1995, Coors became the 21st publicly traded corporation in the United States to extend employee benefits to same-sex partners.[37] When company chairman Pete Coors was criticized for the company's gay-friendly policy during his 2004 Republican primary campaign for a United States Senate seat from Colorado, he defended the policy as a basic good business practice.[38]

Political influence[edit]

According to Russ Bellant Coors family members have played a prominent role in American politics and public policy, supporting many conservative causes. Such causes included providing a $250,000 grant in 1973 to found The Heritage Foundation,[39] an influential conservative think tank, and, via its parent company, the right-leaning think tank American Enterprise Institute. Joseph Coors was also known to have supported the Contras' effort in Nicaragua during Reagan's presidency.[40][41]

Chairman Pete Coors ran unsuccessfully for the United States Senate from Colorado in 2004 on the Republican ticket.

Brands[edit]

Coors is responsible for over twenty different brands of beer[42] in North America. The most notable of those brands are Coors, Killian's, Caffrey's, and Blue Moon.

Joint venture with SABMiller[edit]

On October 9, 2007, SABMiller and Molson Coors Brewing Company announced a joint venture to be known as MillerCoors for their US operations that will market all of their products.[43]

Change of ownership[edit]

In September 2015 Anheuser-Busch Inbev announced that it had reached agreement to acquire competitor SABMiller for $107 billion. During the merger discussions between the two companies in 2015, the U.S. Department of Justice (DOJ) had agreed to proposed deal only on the basis that SABMiller 'spins off all its MillerCoors holdings in the U.S. — which include both Miller- and Coors-held brands — along with its Miller brands outside the U.S.' The entire ownership situation was complicated. In the United States, Coors is majority owned by MillerCoors (a subsidiary of SABMiller) and minority owned by Molson Coors, though internationally it is entirely owned by Molson Coors, and Miller is owned by SABMiller.[44]

SABMiller agreed to divest itself of the Miller brands by selling its stake in MillerCoors to Molson Coors. The merger between the two companies closed on October 10, 2016. The spinoff deal was completed on October 11, 2016.[45] As per the agreement with the regulators, SABMiller sold to Molson Coors full ownership of the Miller brand portfolio outside of the U.S. and Puerto Rico for US$12 billion. Molson Coors also retained 'the rights to all of the brands currently in the MillerCoors portfolio for the U.S. and Puerto Rico, including Redd’s and import brands such as Peroni, Grolsch and Pilsner Urquell.' The agreement made Molson Coors the world's third-largest brewer.[1]

In Canada, Molson Coors regained the right to make and market Miller Genuine Draft and Miller Lite.[46]

Business names[edit]

  • Schueler & Coors, Golden Brewery (1873–1880)
  • Adolph Coors, Golden Brewery (1880–1913)
  • Adolph Coors Co., Golden Brewery (1909–1913)
  • Adolph Coors Brewing and Malting Company, Golden Brewery (1913–1915)
  • Adolph Coors Company (1933–1989)
  • Coors Brewing Company (1989–2008)
  • Molson Coors (2005–2008, parent company of CBC)
  • MillerCoors (2008 to present, a joint venture)
  • Rocky Mountain Metal Container (2003 to present). A joint venture in aluminum can production with Ball Metal and Coors.

CEOs[edit]

  • Frits van Paasschen
  • Leo Kiely – current CEO of Molson Coors Brewing Company
  • Peter Swinburn – current CEO of Coors Brewing Company

Marketing[edit]

Coors sponsored Premiership side Chelsea from 1994 to 1997. The last competitive game that the club wore shirts bearing Coors as sponsors was the 1997 FA Cup Final in which they beat Middlesbrough 2-0 to end their 26-year wait for a major trophy.

Current affiliate Carling was title sponsor of the Premier League from 1993 to 2001 and since 2003 has sponsored the Football League Cup. The two brands are also former sponsors of Rangers and Celtic. The clubs have worn strips with Coors Light logos for exhibitions in North America, while elsewhere the strips promoted Carling, which is not offered in the United States.

Coors is also the official beer sponsor of NASCAR and formerly the NFL until Bud Light replaced it in 2011.[47] In addition to its official NASCAR sponsorship, Coors Light has regularly sponsored cars in the series. They sponsored Melling Racing, Team SABCO, and most recently Chip Ganassi Racing. Drivers to have Coors backing have included Bill Elliott, who won the Winston Million in 1985 and the 1988 Winston Cup Championship, Robby Gordon, Sterling Marlin, Kyle Petty, David Stremme and Regan Smith. Coors is the title sponsor of the pole award in the NASCAR Sprint Cup and Nationwide Series.[48] Coors stopped sponsoring a stock car in 2008.

Coors or Molson are beer sponsors of the NHL's Colorado Avalanche, Detroit Red Wings, Arizona Coyotes, San Jose Sharks and all six Canadian teams. The company owns twenty percent of the Montreal Canadiens with the Molson family owning the other eighty percent having purchased the shares from Colorado's George Gillett in 2009.[49]

Coors is also the official beer of the Professional Rodeo Cowboys Association (PRCA).[50]

Coors currently holds the naming rights to Coors Field in Denver, Colorado, home of the Colorado Rockies baseball team.[51]

The Coors Events Center on the campus of the University of Colorado at Boulder in Boulder, Colorado is named after the company.

The Coors Life Direction Center of Regis University is also named after the company.

Coors has sponsored English rugby league side Workington Town from the 2007 season, as well as British Ice Hockey Team, The Belfast Giants.

Coors was the main sponsor for the Coors Cycling Team (late 1980s to mid-1990s) and the sponsor for US cycling event the Coors Classic, which ran from 1980 to 1988.

Coors is a sponsor of English Rugby Union team Gloucester. Coincidentally, both Coors and Gloucester RFC were founded in 1873. Coors, through product line Worthingtons, brews a special beer 'Kingsholm Ale', which is sold in the stadium. The Worthington logo is featured on the team's jerseys.

See also[edit]

References[edit]

  1. ^ ab'Molson Coors Completes Acquisition of Full Ownership of MillerCoors and Global Miller Brand Portfolio'. Molson Coors. Molson Coors. October 11, 2016. Retrieved January 29, 2017. Becomes World’s Third Largest Brewer by Enterprise Value and Strengthens Position in Highly Attractive U.S. Beer Market
  2. ^ abcdGarrett Oliver (September 9, 2011). The Oxford Companion to Beer. Oxford University Press. p. 266. ISBN978-0-19-536713-3.
  3. ^'Beer Here! A Local History of Brewing at History Colorado'. History Colorado. December 12, 2014. Archived from the original on June 5, 2015. Retrieved June 9, 2015.Cite uses deprecated parameter deadurl= (help)
  4. ^'History of CoorsTek'. Archived from the original on August 17, 2009. Retrieved May 19, 2009.Cite uses deprecated parameter deadurl= (help)
  5. ^ ab'Brewer plans Spokane plant'. Spokane Daily Chronicle. December 27, 1975. p. 3.
  6. ^'Coors plans beer sales expansion'. Lawrence Journal-World. Kansas. Associated Press. August 2, 1977. p. 8.
  7. ^Stahlberg, Mike (December 1, 1978). 'Beer keeps its cool but raises hot issue'. Eugene Register-Guard. Oregon. p. 1B.
  8. ^Lazurus, George (September 28, 1976). 'Coor's beer adds two more states to market area'. The Blade. Toledo, Ohio. KNS. p. 31.
  9. ^'Alas, another Coors tale'. Eugene Register-Guard. Oregon. (editorial). October 2, 1984. p. 10A.
  10. ^'Coors steps up Oregon sales effort'. Ellensburg Daily Record. Washington. UPI. October 5, 1984. p. 9.
  11. ^Detzel, Tom (April 11, 1985). 'Coors making another try for retail sales in Oregon'. Eugene Register-Guard. Oregon. p. 12D.
  12. ^'Coors rolls out in Oregon'. Eugene Register-Guard. Oregon. July 23, 1985. p. 5A.
  13. ^ abcMills, Dennis (August 14, 1975). 'Cold Coors arrives from craggy Rockies'. Bangor Daily News. p. 21.
  14. ^Greene, Bob (June 22, 1977). 'The strange case of the Coors beer'. Free Lance-Star. Fredericksburg, Virginia. Field Newspaper Syndicate. p. 2.
  15. ^'Coors has mystique'. Lakeland Ledger. Florida. (New York Times). March 12, 1975. p. 7B.
  16. ^Gallagher, Jim (April 5, 1988). 'Coors goes after more Pennsylvania beer drinkers'. Pittsburgh Post-Gazette. p. 18.
  17. ^'Pull-tab cans get heave-ho'. Pittsburgh Press. (Chicago Daily News Service). October 6, 1975. p. 17.
  18. ^Hayes, Paul G. (October 19, 1977). 'Poptop cans will lose their pull, expert says'. Milwaukee Journal. p. 1.
  19. ^'Molson Coors brewery closure job losses announced'. BBC News. December 8, 2014. Retrieved September 9, 2015.
  20. ^'Fact Sheet'. Molson Coors Brewing Company. 2005. Archived from the original on October 27, 2007.
  21. ^Coors to build brewery at Shenandoah, Modern Brewery Age, August 16, 2004
  22. ^'Adolph Coors Company (A)'(PDF). Business Case, Tuck School of Business, Dartmouth College. Archived from the original(PDF) on May 27, 2006. Retrieved April 24, 2006.Cite uses deprecated parameter deadurl= (help)
  23. ^Dana Parsons, Why did strikers return?, The Denver Post, October 3, 1979, p. 3.
  24. ^Karen Newman, Coors workers reject union by big margin, Rocky Mountain News (Denver), December 15, 1978, p. 1.
  25. ^Molly Ivins, 'Union at Coors May Be Broken But It Hasn't Halted Its Boycott'Archived August 6, 2016, at the Wayback Machine, The New York Times, May 28, 1979, p. A7
  26. ^Coors union backing Calif. beer roadblock, The Denver Post, December 5, 1977.
  27. ^Bill before Missouri legislature would ban Coors, The Denver Post November 2, 1984.
  28. ^Bartell Nyberg, 'Coors brewing for long-term survival', The Denver Post, February 22, 1987, p. 1G.
  29. ^Louisiana Beer Reviews: Coors Banquet Beer Revisited (bottled version)Archived January 4, 2016, at the Wayback Machine
  30. ^AFL-CIO ends 10-year Coors boycott, The Denver Post, August 19, 1987.
  31. ^Jeffrey Leib, 'Coors workers reject union', The Denver Post, December 16, 1988, p. 1A.
  32. ^MacLean, Nancy (2006). Freedom is Not Enough: The Opening of the American Workplace. Harvard University Press. pp. 177–179.
  33. ^Lichtenstein, Grace (December 28, 1975). 'Is it beer or 'Colorado Kool-Aid'?'. Lakeland Ledger. Florida. (New York Times). p. 7D.
  34. ^'Adolph Coors Company (A)'(PDF). Business Case, Tuck School of Business, Dartmouth College. Archived from the original(PDF) on May 27, 2006. Retrieved April 24, 2006.Cite uses deprecated parameter deadurl= (help)
  35. ^'The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's Community (PDF)'. Journal of Consumer Research, University of Chicago Press. 16: 670–675. JSTOR10.
  36. ^Justin Berton, The other Coors spokesman, Westword (Denver) September 2, 1999, p. 28.
  37. ^Michael Booth, 'Coors adds 'partners' to benefits', The Denver Post, July 8, 1995, p. 1A.
  38. ^John C. Green, Mark J. Rozell, Clyde Wilcox, The Values Campaign?Archived May 2, 2016, at the Wayback Machine Washington, D.C.: Georgetown University Press, p. 185.
  39. ^Russ Bellant, The Coors Connection: How Coors Family Philanthropy Undermines Democratic Pluralism, Political Research Associates, 1990, p. 21
  40. ^http://articles.chicagotribune.com/1987-05-22/news/8702070939_1_contra-aid-spitz-channell-contra-supply-effort
  41. ^https://www.theguardian.com/news/2003/mar/19/guardianobituaries.usa
  42. ^Coors Brewing Company (MolsonCoors)Archived March 4, 2016, at the Wayback Machine
  43. ^'Miller, Coors double-team Bud – New venture, to be called MillerCoors, will take on industry-leader Anheuser-Busch, which owns Budweiser'. CNN. October 9, 2007. Archived from the original on November 3, 2007. Retrieved October 9, 2007.Cite uses deprecated parameter deadurl= (help)
  44. ^Nurin, Tara (July 20, 2016). 'DOJ Approves Largest Beer Merger In Global History, With Significant Conditions'. Forbes. Forbes. Retrieved January 29, 2017.
  45. ^Brown, Lisa (October 11, 2016). 'A-B InBev finalizes $100B billion acquisition of SABMiller, creating world's largest beer company'. Chicago Tribune. Chicago. Retrieved January 29, 2017.
  46. ^Wright, Lisa (November 11, 2015). 'Molson Coors doubles with $12B Miller buyout'. Toronto Star. Toronto. Retrieved January 29, 2017.
  47. ^'reportonbusiness.com: Coors Light takes over as NASCAR's best bud'. The Globe and Mail. Toronto. Archived from the original on December 22, 2007.Cite uses deprecated parameter deadurl= (help)
  48. ^Newton, David (February 24, 2012). 'Next year's Daytona 500 is Feb. 24'. ESPN.com. Retrieved February 24, 2012.
  49. ^'Article'. canada.com. Archived from the original on September 2, 2009. Retrieved August 17, 2012.Cite uses deprecated parameter dead-url= (help)
  50. ^http://www.prorodeo.com/prca.aspx?xu=7[permanent dead link]
  51. ^'Coors may have the best naming rights deal in sports'. Coloradoan. Retrieved April 11, 2019.

Bibliography[edit]

  • Baum, Dan. Citizen Coors: A Grand Family Saga of Business, Politics, and Beer. New York: HarperCollins, 2000. ISBN0-688-15448-4

External links[edit]

  • MillerCoors(USA)
  • Jett, Philip. The Death of an Heir: Adolph Coors III and the Murder That Rocked an American Brewing Dynasty New York: St. Martin's Press, 2017. ISBN978-1250111807
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Coors_Brewing_Company&oldid=903660441#Product_lines'
Born
Adolph Hermann Josef Kuhrs (or some variant thereof)

February 4, 1847
DiedJune 5, 1929 (aged 82)
Virginia Beach, Virginia, USA
Cause of deathSuicide
Resting placeCrown Hill Cemetery, Wheat Ridge, Colorado
39°45′34″N105°05′23″W / 39.75951°N 105.08980°W
OccupationBrewer
Parent(s)Joseph Kuhrs (c. 1820-1862)
Helena Hein (c. 1820-1862)

Adolph Herman Joseph Coors Sr. (born Adolph Hermann Josef Kuhrs or some variant thereof)[clarification needed] (February 4, 1847 – June 5, 1929) was a German American brewer who founded the Adolph Coors Company in Golden, Colorado, in 1873.

  • 3Marriage and family

Early years[edit]

Adolph Kohrs was born in Barmen in Rhenish Prussia on February 4, 1847, the son of Joseph Kohrs (c.1820–1862) and Helena Heim (c.1820–1862). He was apprenticed at age thirteen to the book and stationery store of Andrea & Company in nearby Ruhrort from November 1860 until June 1862. His mother died on April 2, 1862. The Kohrs family moved to Dortmund, Westphalia. In July 1862, Adolph was apprenticed for a three-year period at a brewery owned by Henry Wenker in Dortmund. He was charged a fee for his apprenticeship, so he worked as a bookkeeper to pay for it. His father died on November 24, 1862. Orphaned, Adolph completed his apprenticeship and continued to work as a paid employee at the Wenker Brewery until May 1867. He then worked at breweries in Kassel, Berlin, and Uelzen in Germany.

Early in 1868, he came to the United States as an undocumented stowaway.[1] He sailed from Hamburg to New York City and then moved to Chicago arriving on May 30, 1868. His name was changed from 'Kohrs' to 'Coors'. He worked in the spring as a laborer, and during the summer he worked as a brewer. In the fall and winter he worked as a fireman, loading coal into the firebox of a steam engine. In the spring and summer of 1869, he worked as an apprentice bricklayer and a stone cutter. He became foreman of John Stenger's brewery on August 11, 1869, in Naperville, Illinois, about 35 miles west of Chicago.

He resigned from Stenger's brewery on January 22, 1872, and moved to Denver, arriving in April. He worked in Denver as a gardener for a month, and on May 1, 1872, he purchased a partnership in the bottling firm of John Staderman. In the same year, he bought and assumed control of the entire business.[2]

Golden Brewery[edit]

On November 14, 1873, Coors and the Denver confectioner Jacob Schueler purchased the abandoned Golden City Tannery and converted it to the Golden Brewery. By February 1874, they were producing beer for sale. In 1880, Coors purchased Schueler's interest, and the brewery was renamed Adolph Coors Golden Brewery.[3]Speech synthesis and recognition holmes pdf viewer. When Prohibition began in Colorado in 1916, he converted his brewery to make malted milk. The company also manufactured porcelain and ceramic products made from clay mined in Golden. The Coors Porcelain division has since split off, and is now known as CoorsTek.

Marriage and family[edit]

Immediate family[edit]

On April 12, 1879, Adolph Coors married Louisa Webber, the daughter of the superintendent of the Denver & Rio Grande Railroad maintenance shops. They were married at the Coors home on the brewery grounds. Adolph and Louisa raised three sons and three daughters to adulthood, with two children dying in infancy. Louise was born on March 2, 1880, and was nicknamed Lulu among her many friends. Their second child was Augusta, born in 1881, and known by her nickname of Gussie. The fifth born and third surviving child was Adolph Coors Jr., on January 12, 1884. Bertha Coors was born on June 24, 1886, and Grover C. Coors was born in 1888. The last addition to the family, Herman Frederick Coors, was born on July 24, 1890, while the family was on vacation in Berlin.

All of the daughters attended the Wolcott School for Girls in Denver. Louise married Henry F. Kugeler at the Coors Mansion, and Augusta married Herbert E. Collbran there on October 5, 1905. At the time, Transcript editor George West wrote, 'Miss Coors is a native Golden girl and proud of it. She is pretty and talented, and by her universally pleasant and courteous demeanor has endeared herself to all the people of her native town.' She and her husband moved to Korea, where his father was the nation's transportation adviser; Herbert Collbran held an important position with the governmental railways. It is possible that the advent of international shipping of Coors beer, which began in Korea in 1908, was directly related to the family's presence there.

Adolph Jr., Grover and Herman all graduated from Cornell University, and returned to Denver to take positions in the family operations. Adolph Jr. was married to Alice May Kistler at the Kistler home, and the family lived in Denver. Grover married Gertrude at the Coors Mansion. Bertha, who became an accomplished equestrienne and safari hunter, married Harold S. Munroe on January 8, 1911, at the Coors Mansion. The couple moved to Mexico where Harold worked in gold mining operations. Herman Coors married Doreathea Clara Morse on May 25, 1916, in Tompkins, New York. {Two Hermans?} Herman Coors married Janet Ferrin and stayed in Golden, and worked in the family's porcelain manufacturing operations. In 1926, he moved to Inglewood, California, where he set up his own porcelain plant, the H.F. Coors China Company.

Siblings[edit]

Adolph Coors In The Brewing Industry Pdf

Adolph Coors is known to have had at least two siblings, a sister and younger brother, William Kuhrs, who was born in Dortmund, Germany in 1849. William followed his brother to America in 1870 and took the same respelling of the family name. He made his way to Chicago where he made a good living as a cabinet maker, and arrived in Golden by the mid-1870s. He took a good position of employment at his brother's brewery, in which employ he remained for the rest of his life. Following further in his brother's footsteps, William married Louisa's sister Mary in 1881, and ten years later moved to Denver where he had charge of the Coors interests in that city. The couple had three daughters, two of whom were Mattie and Helena. William Coors died on December 30, 1923, and is buried at the Golden Cemetery. Upon his death the Colorado Transcript described him as 'a genial, accommodating man, and had many friends in Golden, Denver and elsewhere.' His oldest daughter married William J. Gilbert and the second married Charles Nitschke.

Death[edit]

On June 5, 1929, Adolph Coors committed suicide by leaping from the sixth-floor window of the Cavalier Hotel in Virginia Beach, VA. [4][5]

See also[edit]

References[edit]

  1. ^'Coors Brewery Tours in Golden CO MillerCoors'. Archived from the original on 2015-07-10. Retrieved 2015-08-22.Cite uses deprecated parameter deadurl= (help)
  2. ^An advertisement in Corbett, Hoye & Company's Directory of the City of Denver (1873) on page 242 showed Adolph Coors as a dealer in 'bottled beer, ale, porter and cider, imported and domestic wines, and seltzer water.' His place of business was located in the Tappan Block on Holladay (now Market) Street between E and F streets (now 14th and 15th). The same directory shows that Coors lived on Curtis Street between IC and L (20th and 21st) streets.
  3. ^Garrett Oliver (9 September 2011). The Oxford Companion to Beer. Oxford University Press. p. 265. ISBN978-0-19-536713-3.
  4. ^Rich Griset, 'Strange Brew', Coastal Virginia Magazine, January 2015
  5. ^'Brewing Beer and Problems'. The New York Times. July 7, 2000. Retrieved 2007-08-21. In 'Citizen Coors: An American Dynasty' (William Morrow, $27), Dan Baum wisely singles the family out. Mr. Baum builds a strong narrative from the tale of how this big dysfunctional family made a lot of cold beer and money that ultimately financed conservative causes via the Republican Party and the Heritage Foundation. There is no lack of drama, starting with the patriarch Adolph Coors, who committed suicide by jumping out of a hotel window.
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Adolph_Coors&oldid=897668683'